Richard S. Roher, APR*
President *(accredited by the Public Relations Society of America)
An award-winning counselor and publicist, Richard Roher places unique technical, marketing and management skills at the service of his firm’s national and international clients.
Working from an extensive background in electronics and industrial technical writing, promotional copywriting, and marketing communications, Richard counsels high tech, business-to-business, and consumer clients with equal effectiveness. He has served a broad range of companies in a variety of assignments, including programs to launch and promote products and technologies, raise image and awareness, build association membership, and manage internal and external crises. He has counseled manufacturing companies, marketing organizations, consumer and business service companies, and professionals. As company president, he conducts communications audits, develops client strategies and problem solving programs, and supervises all professional staff activity.
Richard has written and lectured on the subject of PR practice and management. He is a member of the PRSA Counselors Academy
Torin C. Roher
Executive Vice President (Western US Operations)
A 20-year publishing and marketing veteran, Torin Roher offers clients an in-depth understanding of media, advertising and publicity.
As an advertising executive, marketing manager and publisher of business and consumer magazines at Miramar Communications and Miller-Freeman, Torin has developed national marketing and communications programs for companies in a variety of industries. He has counseled advertisers and their agencies on editorial media relations and market research, and devised advertising and public relations strategies, including special events, in the fields of Information Technology, consumer electronics, healthcare and outdoor recreation.
Torin established the marketing department for Miramar, magazine publisher and producer of trade shows. As a key player on their enterprise system research team, he participated in acquisition evaluations and due-diligence activities. He has directed various trade show functions and co-managed the development of the company's successful Internet program.
Torin has spoken at industry conferences on the use of media publicity to influence markets, and on the strategic value of strong internal, business, and consumer communications.