Technology

While most PR firms look at high technology as single practice specialty, our extensive experience and market-driven approach lead to more highly resolved view of the tech universe, one that focuses on major market segments and application areas. While one can easily find overlap between different segments, we divide the tech space into these categories:

• Online Services
• Consumer Electronics
• Cellular and Mobile Communications
• Information Technology
• Residential and Commercial Electronics Systems
• Telecommunications and Broadcasting

Roher brings extensive technological and market knowledge to bear in serving its high tech clients, and we staff every account with a team that is experienced in the client's industry, understands its technology, knows its market(s), and has first-name familiarity with many reporters and analysts covering its space.

Our "take the initiative" and "mission-oriented" mindset help ensure that we create and conduct programs that achieve clients` specific goals.

While our counsel, guidance, and actions produce demonstrable value to clients, we have high regard for the intelligence, creativity, and entrepreneurialism that characterize technology innovators. We foster a culture of mutual respect leads to strong, supportive, collaborative relationships and effective, productive PR campaigns.