Trade Association

Public relations is a major tool of trade and business associations, non-profits, advocacy groups and other organizations. These groups have special requirements, and Roher Public Relations helps them achieve a variety of objectives on local, state and national levels. These include:

• Maintaining and increasing membership
• Promotion of the industry, profession or cause
• Public education
• Media relations
• Advancing legislative and regulatory goals
• Support for trade shows, conferences, events: Building attendance, promoting exhibit space, generating publicity, etc.
• Creating promotional and communications materials for the association and its members
• Crisis management
• Building alliances with other organizations and constituencies
• Research - inside and outside the membership